This phrase really boils my p**s. Partly because it’s uttered by people who have very little knowledge of what blogging means and what’s involved with doing it, but mainly because it’s a statement that isn’t true.
I don’t work for myself currently or as a full time blogger, but I know people who are, so yes it in fact it is a real job that is reconfised by the marketing industry as part of a fully integrated strategy for communications. However, I want to talk more about the skills and experience blogging can provide you with to help you improve your professional experience overall.
Being a blogger has allowed me to get a foot in the door at interviews and move into a career that’s more me (I went from being a Mortgage Advisor to working in Marketing). Obviously, my degree is also a huge player in that, but feedback from interviewers (and the job offers that followed) told me it gave me an edge over other candidates. I also have many other friends that have shared experience of this, so it’s definitely a thing!
So here, I’m flinging the door wide open and showing you how this fantastic hobby (or side hustle, as I like to call it) can really benefit you in the real world.
Copywriting. I’ve always LOVED writing (and love is not a word I use freely) so it’s no surprise that my hobby includes putting pen to paper (well, fingers to iPad). Developing your use of the written word, forming your own ‘style’ and being able to adapt that is a huge asset for any job you have, not just marketing or full time blogging. Sending e-mails, writing instructions, completing briefs, they all require good written communication.
Professional networking. Blogger events aren’t just a lovely fun day out where you can pick up useful tips to boot, they’re also a chance to meet and mingle with new people. This is basically LinkedIn live, and realistically, how many of your contacts do you have the chance to meet IRL? This is the perfect chance to gain confidence in speaking to new people as well as making meaningful connections that could help you on your future blogging path.
Organisation. If you have any hobby you’re passionate about, you plan your time outside of work around doing it. If want to keep your posts regular, your social media content flowing and engagement with the community (online and in person) you need to get yourself into an organised frame of mind!
Pitching. By this I mean liaising with companies to secure joint activity – whether this be paid ads, gifting opportunities, press trips or event attendance. I’m going to say this loud and clear so y’all can hear me in the back “JUST BECAUSE YOU ARE A BLOGGER YOU ARE NOT AUTOMATICALLY ENTITLED TO BE GIVEN FREE STUFF AND BE INVITED TO AMAZING PARTIES EYC ETC”. This is the biggest misconception
Working on your own or as part of a team. I’ve always said that blogging can be quite a solo pursuit at times, it’s basically you writing what you think and feel about stuff on the Internet. However it allows you opportunities to work with other Bloggers or companies on campaigns, articles or even trips, which involves a bit more of a team working and collaborative approach. In my blogging journey, I’ve taken this a step further and thrown myself to the forefront by helping to create and launch a blogging community, HEY Bloggers. There are four of us working on this and are accountable for different aspects of what this entails, which involves a huge amount of regular and clear communication and comraderie to ensure our team remains effective for the benefit of the community.
Prioritising workload. Just like at any other job, there are deadlines. They may be set by a company you’re working with to produce content by X date, or they may just be deadlines you’ve set for yourself e.g. certain dates of the week you want to upload new posts. The best way to meet deadlines? Look at all the jobs you have and prioritise them in order of importance. This is a life skill, not just a work skill. Not only that, but if you can also learn to adapt and re-prioritise your workload at short notice, you will become catnip to prospective employers.
If you’re a blogger, I hope this has reminded you of the great qualities you’ve developed as a result. If you’re not a blogger, I hope that having a bit more insight into our world gives a better understanding of why this profession/hobby/side hustle adds so much value to the world of work.
Thanks for reading,