Having a great idea for a concept, sitting down to do it and thinking “how the frick do I start this?”
Having tonnes of scrappy bits of paper/phone notes with random words and phrases on so you don’t forget ideas, but then they languish at the bottom of your bag and you forget to look at them for weeks
Getting a sudden flash of inspiration whilst doing something else creative, and you must stop immediately to do the new thing.
Getting the best spark of creativity you’ve had all day as you’re trying to drift off to sleep, but not acting on it because you know your other half would kick off if you got up to work on it and kept them awake.
Doing all the little tasks around your house that’d land you an Olympic gold in procrastination.
Dress to impress. That phrase we’ve all heard umpteen times, seen on invitations, heard Gok Wan utter on dozens of TV shows over the years.
But what does it really mean; what is the definition of dressing to impress? Should we dress to impress, and if so who is it exactly is it that we’re trying to impress?
Dress up for your man. Now, how da hellllll do you do this?? When you’ve been in a relationship for over a decade as I have, your other half is either brutally honest about outfits they hate you in or say you look nice to get you out the door without having a meltdown (this is not to say he doesn’t ever genuinely like what I wear, but I’m tuned in enough to know the difference). We can only guess what men would be impressed by us wearing, and (spoiler alert) it may not be something you’re necessarily comfortable in. I’m not saying all men are into boobs out/short skirts/tight clothing (not all together obvs) but I’m willing to bet most of our stereotypical minds think they are most of the time.
Dress for the approval or other woman. This tends to be the one people do the most. We don’t say we do it, but I know from experience that I feel way more chuffed when a female has come up to me and asked about what I’m wearing. A lot of clothing women appreciate tends to be referred to as ‘man repelling’ which kind of backs up what I said earlier about what we think men want to see women wearing. But then, every woman has her own opinion about what looks nice too – some are into showing off what they’ve got, some are fashun forward to the enth degree, others may be docs and tee dresses all day errrr day.
Dress for the job you want, not the job you have. If you want to be a zoo keeper – should you wear khaki and carry a massive net? (I fully appreciate this is a super outdated stereotype, given I used to work in an industry where I came into contact with animal keepers). OK, that’s a bit of an outlandish example, but you get my point. For other more ‘usual jobs’ this is more ambiguous I’d say – my day job is marketing, but during my career I’ve worked in environments where I have to be very smartly dressed and others were being casual is encouraged. So if someone who wanted to work in the same profession wanted to impress and didn’t know the company culture, what would they wear? The default would likely be a suit or similar, but that could disengage the interviewers if that’s not how they do things.
Dress for yourself. THIS IS THE ONE YOU SHOULD PAY ATTENTION TO. Think about it – nobody knows better than you what you like, what you feel good in, what suits your shape and lifestyle. Only you can truly tell yourself that you feel good in what you have on (I don’t care how many people pay you compliments about your appearance; if you don’t believe it yourself it’ll never stick) and when that happens confidence will radiate out of you. I’ve you’re feeling confident the world will notice and respond to that – people you’re attracted to, other girls, a prospective employer. Now that’s impressive.
This phrase really boils my p**s. Partly because it’s uttered by people who have very little knowledge of what blogging means and what’s involved with doing it, but mainly because it’s a statement that isn’t true.
I don’t work for myself currently or as a full time blogger, but I know people who are, so yes it in fact it is a real job that is reconfised by the marketing industry as part of a fully integrated strategy for communications. However, I want to talk more about the skills and experience blogging can provide you with to help you improve your professional experience overall.
Being a blogger has allowed me to get a foot in the door at interviews and move into a career that’s more me (I went from being a Mortgage Advisor to working in Marketing). Obviously, my degree is also a huge player in that, but feedback from interviewers (and the job offers that followed) told me it gave me an edge over other candidates. I also have many other friends that have shared experience of this, so it’s definitely a thing!
So here, I’m flinging the door wide open and showing you how this fantastic hobby (or side hustle, as I like to call it) can really benefit you in the real world.
Copywriting. I’ve always LOVED writing (and love is not a word I use freely) so it’s no surprise that my hobby includes putting pen to paper (well, fingers to iPad). Developing your use of the written word, forming your own ‘style’ and being able to adapt that is a huge asset for any job you have, not just marketing or full time blogging. Sending e-mails, writing instructions, completing briefs, they all require good written communication.
Professional networking. Blogger events aren’t just a lovely fun day out where you can pick up useful tips to boot, they’re also a chance to meet and mingle with new people. This is basically LinkedIn live, and realistically, how many of your contacts do you have the chance to meet IRL? This is the perfect chance to gain confidence in speaking to new people as well as making meaningful connections that could help you on your future blogging path.
Organisation. If you have any hobby you’re passionate about, you plan your time outside of work around doing it. If want to keep your posts regular, your social media content flowing and engagement with the community (online and in person) you need to get yourself into an organised frame of mind!
Pitching. By this I mean liaising with companies to secure joint activity – whether this be paid ads, gifting opportunities, press trips or event attendance. I’m going to say this loud and clear so y’all can hear me in the back “JUST BECAUSE YOU ARE A BLOGGER YOU ARE NOT AUTOMATICALLY ENTITLED TO BE GIVEN FREE STUFF AND BE INVITED TO AMAZING PARTIES EYC ETC”. This is the biggest misconception
Working on your own or as part of a team. I’ve always said that blogging can be quite a solo pursuit at times, it’s basically you writing what you think and feel about stuff on the Internet. However it allows you opportunities to work with other Bloggers or companies on campaigns, articles or even trips, which involves a bit more of a team working and collaborative approach. In my blogging journey, I’ve taken this a step further and thrown myself to the forefront by helping to create and launch a blogging community, HEY Bloggers. There are four of us working on this and are accountable for different aspects of what this entails, which involves a huge amount of regular and clear communication and comraderie to ensure our team remains effective for the benefit of the community.
Prioritising workload. Just like at any other job, there are deadlines. They may be set by a company you’re working with to produce content by X date, or they may just be deadlines you’ve set for yourself e.g. certain dates of the week you want to upload new posts. The best way to meet deadlines? Look at all the jobs you have and prioritise them in order of importance. This is a life skill, not just a work skill. Not only that, but if you can also learn to adapt and re-prioritise your workload at short notice, you will become catnip to prospective employers.
If you’re a blogger, I hope this has reminded you of the great qualities you’ve developed as a result. If you’re not a blogger, I hope that having a bit more insight into our world gives a better understanding of why this profession/hobby/side hustle adds so much value to the world of work.