I’m not the ultimate sassy singleton with a Manhattan apartment, a fabulous wardrobe and a great social life. BUT – I have found my Mr Big (without the on and off bits), I’m in my mid thirties and I’ve had a decent bit of life experience. Also, I’m a writer. Whereas Carrie Bradshaw had a somewhat aversion to technology (no e-mail, no online shopping, I can’t relate) and was a published columnist in a newspaper, I am a slightly more technology friendly (shop online, send lots of e-mails, bit behind with tools like SEO and PPC) who publishes blog posts in a little corner of the internet. Same shit, different day.
Something that differentiates us further as writers is that Carrie writes about one pretty specific topic – Sex. Well; sex, relationships and NYC. That’s her USP. She has a wealth of experience in dating and sexual encounters from a young age, and has a group of friends around her who have the same experience that she draws on as inspiration. As a result each column appears relatable and thought provoking. The gal found her niche.
When I first started my blog, my sole focus was fashion content (with the odd bit of food thrown in) because that was the interest that ignited my passion. I was going for a kind of style diary vibe. As my interests developed, my content and posting schedule kind of went a bit haywire. There was less cohesion and at times a lot less frequency. And, let’s be honest, the world and her Instagram husband were doing fashion blogs at the time so it wasn’t exactly a niche market I was trying to hustle in.
So now, I’ve found myself wondering “do all writers, or bloggers, need a niche?”
I’ve decided that they don’t. I believe that if you’re passionate about writing you can write about most things – in my day job I work within an industry that doesn’t interest me on a personal level but I enjoy the challenge of writing from a different perspective and to a different audience. However, I do think that as a blogger these days it helps massively to have a bit of a USP so that people choose to read your content over others. That doesn’t necessarily have to be WHAT you write about; it could be the way the style you write it in, or a common theme that ties each post together.
So, that poses another question “what could MY niche be?”
Over the last few weeks I’ve found that the best way for me to feel in control of my posting schedule is to commit to just one post per week. That way, have plenty of time to plan/generate content and it’s kind of like a weekly column, a la Carrie. I’ve also noticed that the inspiration behind what I want to write has shifted. Something as simple as a quote on the TV, an online article or a chat with friends has sparked a different kind of creativity, one that has taken me into more real life topics and sharing my perspective on them. And you know what? I’m here for it.
So I finally, I feel I have found a kind of niche that fits – a weekly chat about a topic on which I have experience, those around me have experience and that (hopefully) has an element of relate-ability and usefulness to those who choose to read it. Just like Carrie.
Does that make me East Yorkshire’s answer to Carrie Bradshaw? Nope. She her her niche, and I have mine. Both great, both valid, but never likely to meet over a cosmo.
Thanks for reading,