I’m not usually a ‘do a review on a current beauty product’ kind of a girl, in fact I usually go out of my way to avoid being that girl. However, I’ve been seeing some chatter online about the new Primark ‘PS… Nudes’ collection and decided that actually, this time I am going to be that girl! I’ve jumped on many a beauty bandwagon over the years but this time I’ve done so purely in the name of finding out if a product was worth the hype, rather than because it was something I was desperate to get my mitts on. Bit of a game changer for me, but I hope you like it…
Firstly, let’s talk packaging and overall concept. It’s obvious that this collection is positioning itself as a high street alternative to the KKW Beauty and Kylie Cosmetics – the products within the collection, shade names and neutral-coloured packaging, it’s all there. If any of the products end up being as good as their higher end counterparts this will be great news for the gals in the UK and Ireland, as it’s trickier (not to mention more expensive with exchange rates and customs charges) to get this side of the Atlantic.
It has a good range of the neutral colours I use on a daily basis – pinks, browns and some highlighter shades – which in theory means I’d find it very wearable. I tried out a pink smoky eye (in the same kind of style as I do my everyday makeup) using three colours on the lid and a really pale pink underneath. I was pleased with the result (no photos because I haven’t learnt the art of taking a good photo of my makeup. Tips welcomed) although it’s a little too bright to be referred to as a ‘nude’ shade, and after about 4 hours out and about it’d creased quite significantly. However, I forgot to apply primer before the shadow, so I gave it another shot.
Next I tried out some of the brown shades for a natural yet slightly smoky look, after applying my trusty Urban Decay primer. This time the shadow lasted longer and only creased a tiny bit towards the end of the day. The colours are nice and the payoff is as good as some of my more expensive palettes, which is amazing.
Lip liner and matte liquid lipstick duo in ‘Fling’
The liner seems to have a nice consistency but I just couldn’t see any proper colour payoff when I applied it Me lips. The liquid lipstick is a lovely consistency and wasn’t too drying but the colour was awful – instead of the nice pink shade indicated by the tube, I can only describe it in real life as ‘neon nude’. Its not a wearable colour and I can’t imagine a natural fit for anybody’s skin tone. The liner/lip colours also aren’t an exact match, so a bit of work needs to be done if they want to compete with Kylie; there are already plenty of other high street rip-offs trying to do just that.
Matte eye collection in ‘Girl Code’
The liner is the same kind of creamy consistency and finish as the lip liner (I suspect it’s exactly the same formula but passed off as an eye product) and the shadow dries down in a very similar way. It’s a really nice colour, but my concern is the durability of both – the liner is pretty soft and may slide, the shadow could crack when it gets too dry. I haven’t quite made up my mind about them yet.
Body shimmer dust
I think this is my favourite of all the products I’ve tried, and I’d go as far as to say a hero product of the whole collection. It has amazing colour payoff, a little bit goes a long way, and I’d say it’s a pretty great dupe for the BECCA Shimmering Skin Perfector in the Pearl shade….which is kind of annoying, given that I just bought that very item a few weeks ago. Take my advice – buy this one and save yourself £28; it won’t quite fit as nicely into your handbag but you’ll get just as many compliments.
Contour stick duo
I thought with the sponge and brush ends this could make a decent tool for ‘on the go’. The brush end is pretty soft yet firm enough to buff in a good contour
Overall verdict: I think Primark have been clever to develop a product that taps in to the cult beauty/social media market, and they’ve definitely captured people’s interest. Some of the products work fine for regular use, others less so, which is probably about right for a budget high street range. The Body shimmer dust was a surprising highlight, no pun intended! I hope that Primark carry on developing and expanding this range, as I think it could become something pretty decent.
Thanks for reading,